WhatsApp's dominance in India stems from near-universal adoption on mobile devices. 96.6% of internet users access the internet via mobile, and Android holds a 95.7% market share. This makes WhatsApp the default messaging app for over 89% of smartphone users.

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WhatsApp is deeply embedded in daily life across India, with 853.8 million users and 88.8% market share in instant messaging. 73% of Indian businesses use WhatsApp for customer communication, and users spend 38 minutes daily on the app.

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