Apple's superior product strategy with the iPhone 17 series and a stronger product mix drove a 10% year-over-year shipment growth. This captured expanding demand in emerging markets like India, leading to Apple's highest-ever global shipment share in Q4 2025, causing Nokia to lose market share.

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CURRENT STATE

Apple leads the global smartphone market with a 20% share and strong growth in regions like India and Southeast Asia. Nokia's mobile sales grew modestly by 3% in Q4 2025, but Nokia has shifted its focus to network infrastructure and profitability, moving away from competing directly with Apple.

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