IPL itna popular isiliye hai kyunki iska marketing game ekdum high level ka hai. ₹700 crore se zyada toh influencers pe kharch ho rahe hain, 1.5 million se zyada creators IPL content bana rahe hain, aur social media pe 2.6 billion interactions ho rahe hain. Plus, 10+ languages mein local campaigns chal rahe hain.

CURRENT STATE

IPL kitna solid hai, iska andaza isse lagao ki Google Gemini ne ₹270 crore ka sponsorship deal kiya hai aur Tata Group ne ₹2,500 crore ka title sponsorship. Pichle saal 1.19 billion logon ne TV aur digital platforms par IPL dekha, aur final match ko 300 million logon ne. Inme se 90% log mobile par second screen use kar rahe the, mostly 18-34 age group ke. 96% log ghar baithe IPL dekhte hain.

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