CAUSE
One question. One truth.
“Why is Flipkart losing market share?”
Flipkart's declining online fashion segment is the primary cause of its market share loss. Competitors such as Meesho and Ajio attract customers by focusing on affordability and greater variety, which aligns with consumer preferences in India’s fast-growing e-commerce market.
Medium confidenceStructural
CURRENT STATE
Flipkart holds a 48% overall market share but is losing ground in fashion, a segment with 28-35% average return rates impacting margins. Competitors emphasizing affordability and variety are attracting price-sensitive consumers, eroding Flipkart’s dominance.
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