Digital textile printing incurs higher per-unit costs for large runs because its print speed and throughput are significantly lower than rotary printing, preventing economies of scale and causing higher operational costs per meter despite savings in water and electricity.

CURRENT STATE

Digital textile printing costs about 1.5 times more per meter than conventional rotary printing when considering total ownership costs, including payroll, facility, and consumables. In Delhi, digital printing prices range from INR 50 to INR 200 per square meter, reflecting variability by order size and complexity. Rotary printing benefits from continuous high-speed production, reducing per-unit costs for large volumes.

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